Privacy Policy

Last Updated: December 8, 2025

At Word Cloud Trivia, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the Word Cloud Trivia mobile application ("App") and its features, including free Daily Challenges, one-time purchases of archived challenges and word cloud flash cards, and subscriptions for access to all premium content (collectively, the "Services"), offered by Word Cloud Trivia LLC ("we," "us," or "our"). It also outlines your rights and choices regarding your personal information.

If you have questions, please contact us at support@wordcloudtrivia.com. This policy applies to all users of the Services, unless otherwise specified.

What Information Do We Gather About You?
What Do We Do with the Information We Collect About You?
To Whom Do We Disclose or Share the Information We Gather?
What Are Your Rights and Choices?
How Long Do We Retain Data?
How Do We Protect Your Information?
Are There Guidelines for Children?
How Is Information Transferred Internationally?
What Is Our Legal Basis?
What About Third-Party Services?
How Are Changes to This Privacy Policy Communicated?
How Can You Contact Us?

1. What Information Do We Gather About You?

The information we collect depends on how you use the Services. We collect personal information that can identify you, either alone or when combined with other data.

1. (A) Information Collected Through the Services

i. Information You Voluntarily Give Us

For Registration: When you create an account for premium features (e.g., subscriptions or one-time purchases), we collect personal identifiers such as your email address and account credentials. You may sign up by linking your Apple ID, Google account, or using email/password authentication (see Information Collected From Other Sources below). We assign a unique ID to your account to recognize you when signed in.
For Billing: To process payments for subscriptions or one-time purchases, we collect payment information, including your name, billing address, email address, and credit/debit card details.
For Customer Support: When you contact us (e.g., via email), we might ask for your name and email address, as well as any additional information you provide.

ii. A Note About Sensitive Personal Information

We do not collect sensitive personal information, such as government-issued IDs, racial/ethnic origins, political opinions, religious beliefs, health data, biometric data, sexual orientation, or precise geolocation (e.g., GPS data within a 1,850-foot radius). Please do not share such information with us.

iii. Information Collected Automatically

When you use the Services, we collect information automatically using technologies like cookies, web beacons, and software development kits (SDKs). The categories include:

Identifiers and Device Information: We collect your IP address, device identifiers (e.g., MAC address), advertising identifiers, operating system, browser type, and the unique ID assigned to your account. If your browser rejects cookies, some features may be unavailable.
Geolocation Information: We collect your approximate location (e.g., city or zip code) based on your IP address to personalize content (e.g., ads) and comply with regional laws. We do not collect precise GPS location.
Gameplay Data: We collect data about your gameplay, such as scores, performance, and statistics for Daily Challenges, archived challenges, or word cloud flash cards.
Usage Data: We collect information about your interactions with the Services, including pages visited, time spent, and ad interactions. This helps us improve the App and personalize your experience.

1. (B) Inferences

We may infer information about your preferences (e.g., favorite challenge types) using automated means, such as machine learning, to personalize your experience and improve the Services.

1. (C) Information Collected From Other Sources

Third-Party Logins: If you sign up using Apple ID, Google account, or email/password authentication, we receive limited information (e.g., email address) from these services, as permitted by your settings.
Service Providers: We may receive demographic or usage data from analytics or advertising providers to enhance our Services or target ads.

2. What Do We Do with the Information We Collect About You?

We use your personal information for the following purposes, which may involve service providers (see Section 3):

2. (A) Provide the Services

Enable access to Daily Challenges, archived challenges, and word cloud flash cards.
Manage your account and process payments.
Provide customer support and respond to inquiries.
Send service-related messages (e.g., account updates, Terms changes).
Display gameplay statistics.

2. (B) Personalize Your Experience

Use gameplay and usage data to recommend challenges or content via algorithmic recommendations.
Show relevant ads based on your approximate location or interests.

2. (C) Develop and Improve the Services

Analyze usage patterns to enhance features and performance.
Conduct research and testing to develop new content or features.
Use machine learning to predict user preferences and optimize the App.

2. (D) Deliver Advertising

Serve personalized ads based on your usage, approximate location, or inferred preferences.
Work with third parties (e.g., ad networks) to measure ad performance and target ads on the Services or other platforms.

2. (E) Administrative and Legal Tasks

Comply with legal obligations (e.g., tax reporting).
Detect and prevent fraud, cyberattacks, or unauthorized use.
Monitor compliance with our Terms of Service.
Assess user satisfaction with the Services.

2. (F) Aggregate or De-Identify Data

Create aggregated or de-identified data to analyze trends, measure ad performance, or share with advertisers, ensuring it cannot identify you.

3. To Whom Do We Disclose or Share the Information We Gather?

3. (A) With Service Providers

We share your information with service providers for tasks like:

Processing payments (e.g., Apple, Google).
Hosting and maintaining the App.
Serving and measuring ads (e.g., ad networks).
Providing analytics (e.g., usage reports).
Sending emails or notifications.
Service providers may access your information but are contractually obligated to use it only for these purposes.

3. (B) With Other Third Parties

We may share your information with third parties in these cases:

Advertising: We share identifiers (e.g., email, IP address) with ad networks (e.g., Google Ads, LiveRamp) for targeted ads on the Services or other platforms. This may be considered a “sale” or “sharing” under laws like the CCPA. See Section 4 for opt-out options.
Legal Requirements: We disclose information if required by law or to protect our rights, safety, or property.
Business Transfers: In a merger, acquisition, or sale, your information may be transferred to the acquiring entity.
Aggregated/De-Identified Data: We share non-identifiable data with advertisers or analytics providers.

4. What Are Your Rights and Choices?

You have options to control your personal information, subject to applicable laws.

4. (A) In General

i. Communications Preferences

Push Notifications: Opt out via your device settings or by uninstalling the App.
Non-marketing notices (e.g., account updates) cannot be opted out of while using the Services.

ii. Access, Correct, or Delete

You may:

Access or receive a copy of your personal information.
Correct inaccurate information.
Delete your account (subject to legal retention requirements).

iii. Managing Your Account

Update your account information in the App’s settings. For subscriptions via Apple or Google, manage transactions through their platforms.

iv. Account Deletion

You may delete your account at any time through the App's Settings screen by selecting "Delete Account" under the Support section. When you delete your account:

Your account will be permanently removed from Firebase Authentication.
All associated data will be deleted, including your user profile, gameplay history, purchase records, and any play tokens associated with your account.
This action cannot be undone and all data will be permanently lost.
Active subscriptions should be cancelled through the Apple App Store or Google Play Store before account deletion to prevent future charges.
You may be required to re-authenticate before deletion for security purposes.

Alternatively, you may request account deletion by contacting us at support@wordcloudtrivia.com.

v. Browser and Platform Controls

Cookies: Adjust browser settings to reject cookies, which may limit App functionality. See our Cookie Policy (linked in the App) for details.
Global Privacy Control (GPC): We honor GPC signals to opt out of data “sales” or “sharing” where required.
Mobile Advertising IDs: Limit tracking via iOS/Android settings.
LiveRamp ATS: Opt out at https://optout.liveramp.com.

4. (B) California Privacy Notices and Rights

If you are a California resident, you have additional rights under the CCPA:

Notice at Collection: This policy details our data practices, including categories collected, purposes, and retention.
Rights to Know, Correct, Delete: Request access, correction, or deletion via support@wordcloudtrivia.com.
Do Not Sell or Share: We do not knowingly “sell” or “share” data of minors under 16.
Limit Sensitive Information: We do not collect sensitive information
Non-Discrimination: You will not face discrimination for exercising these rights.
Authorized Agents: Provide written permission for an agent to submit requests on your behalf.

5. How Long Do We Retain Data?

We retain your personal information only as long as necessary for the purposes outlined, or as required by law. Retention periods depend on:

Your account status (e.g., active subscription).
Legal obligations (e.g., tax records).
Potential legal claims (e.g., statutes of limitation).
We may de-identify data instead of deleting it, ensuring it cannot identify you.

6. How Do We Protect Your Information?

We use industry-standard organizational, technical, and physical safeguards to protect your information, such as encryption and secure servers. However, no system is completely secure. Use strong, unique passwords and do not share them. If you suspect a security breach, contact us at support@wordcloudtrivia.com.

7. Are There Guidelines for Children?

The Services are not directed at children under 13 in the USA or 16 elsewhere. We do not knowingly collect personal information from children in violation of laws like COPPA. If you believe we have collected such data, contact us at support@wordcloudtrivia.com, and we will remove it as required.

8. How Is Information Transferred Internationally?

Word Cloud Trivia is based in Illinois. If you use the Services outside the USA, your data may be transferred to the USA or other countries where we or our service providers operate. For transfers from the EU, UK, or Switzerland, we use safeguards like Standard Contractual Clauses or rely on adequacy decisions by the European Commission.

9. What Is Our Legal Basis?

In jurisdictions like the EU, we process your information based on:

Consent: Where you agree (e.g., for targeted ads).
Contract: To provide the Services (e.g., subscriptions).
Legal Obligation: To comply with laws (e.g., tax reporting).
Legitimate Interests: For purposes like fraud prevention, security, or marketing, with minimal privacy impact.

10. What About Third-Party Services?

The Services may link to third-party websites or ads (e.g., advertiser sites). We are not responsible for their privacy practices. Review their policies before sharing information. Payments via Apple or Google are subject to their privacy policies.

11. How Are Changes to This Privacy Policy Communicated?

We may update this policy to reflect changes in our practices or legal requirements. We will post updates in the App with a new “Last Updated” date. Continued use of the Services after updates constitutes acceptance.

12. How Can You Contact Us?

For questions or to exercise your rights, contact us at:

Email: support@wordcloudtrivia.com
Mail: Word Cloud Trivia, Attn: Privacy Officer 2501 Chatham Rd Suite N, Springfield IL, 62704